Executive Alignment
A direct alignment between Wesley Woods Blairsville's core operational needs and my demonstrated track record across sales leadership, strategic marketing, and operational excellence.
YOUR NEED → MY EXPERIENCE
YOUR NEED → MY EXPERIENCE
YOUR NEED → MY EXPERIENCE
Proof Page
Residential Sales
Sold and managed millions of dollars in residential real estate through owner-builder development projects across Florida, Georgia, and North Carolina.
Corporate Contracts
Secured million-dollar service agreements through executive presentations, consultative sales, and negotiated scopes of work with major health systems.
New Business Launches
Supported the launch and marketing of Blairsville, GA and Palm Bay, FL locations through tours, promotions, events, and local partnership outreach. Includes Inspirefitness-studio.com.
Online Reach
Built digital visibility and audience engagement through social media strategy, content marketing, partnerships, and community-driven brand development.
Residential Sales Case Study
Real project visuals demonstrating residential marketing, buyer guidance, development oversight, contract coordination, and closing support.
Senior living sales is not just showing a residence. It is guiding a major lifestyle decision with trust, patience, strong follow-up, and confidence-building communication — exactly what residential development sales required.
Launch Marketing
Launch marketing principles are the same: create early awareness, partner locally, host visible events, and turn curiosity into tours and conversations.
Enterprise Sales
If I can guide healthcare executives through high-value, complex decisions with structure and clarity, I can guide prospective residents and families through important senior living decisions with warmth and professionalism. The relationship-building and consultative approach transfers directly to senior living sales.
Digital Marketing
Social media should build trust, answer questions, showcase lifestyle, and help both prospects and adult children understand the value of the community before a tour ever happens. My proven ability to grow and engage 150K+ followers demonstrates scalable digital impact.
Relationship-Based Sales
My sales style is rooted in education, follow-through, relationship-building, and helping people feel confident about major life transitions.
Blairsville Market Positioning
Trusted by Leaders
I had the pleasure of working with Celina on a project she had engaged with my organization, Iron Mountain. She continuously expressed professionalism and dedication throughout the engagement. Celina is an extremely detailed individual and attacked the project with enthusiasm, something I wish all my customers could embrace. She was just a joy to work with and The Treatment Center is lucky to have her.
Brielle Clancy
CEO, The Treatment Center
I have had the opportunity to work with Celina through our professional association. Celina has an excellent work ethic. She is passionate about what she does and it reflects in the results of her work. I would recommend Celina for any position or volunteer activity. I also consider Celina a friend.
Roseann DeLuca Webb
Director Health Information Management, Health Care District of Palm Beach County
Celina is a very well-respected professional. Celina is very knowledgeable and keeps current on industry standards, practices and regulations. Celina works very well as a leader and team member.
Robert Anis
Director of Behavioral Health Services
Strategic Alignment
With 20+ years in healthcare and wellness, I understand Wesley Woods' mission to create "communities of connection, well-being and promise." My career has been dedicated to positioning programs for growth while maintaining the human-centered values that make communities thrive. I don't just drive numbers—I build relationships.
I've delivered $5M+ in residential sales, secured $100M in enterprise contracts, and built 150K+ digital audience reach. I successfully launched two Workout Anytime fitness locations through community outreach and referral partnerships, and led consultative sales with major healthcare systems (HCA, UMPC, Northwell, Baptist Health South Florida, Jackson Memorial). For Wesley Woods Blairsville, this translates to: occupancy growth, strong deposit goals, lead generation excellence, and community visibility that attracts quality residents and referral partners.
Wesley Woods values "hospitality, mutual respect, and a welcoming spirit." My approach is built on authentic relationship-building, community partnerships, and understanding the unique needs of each market. I've built strong referral relationships with local businesses, tourism partners, and healthcare administrators. I excel at creating referral networks, engaging residents, and positioning communities as the destination choice in their market. My track record includes launching successful community outreach programs and events that drive traffic and build loyalty.
My BS, RHIA credential and 20+ years in healthcare mean I understand the regulatory environment, compliance requirements, and clinical considerations that impact senior living operations. I've served as Privacy Officer, Compliance Officer, and Director of Health Information Services at major healthcare organizations. This allows me to market Wesley Woods authentically while ensuring all messaging aligns with healthcare standards and resident safety priorities. I bring credibility with healthcare stakeholders and regulatory bodies.
I've built 150K+ followers across social platforms (InspireFitness-Studio.com, VerdureLifestyle.com) and launched three successful businesses. As Chief Wellness Officer at Verdure Lifestyle, I designed sales funnels, led content strategy, and built lead generation systems that converted online engagement into paying clients. For Wesley Woods, I'll drive digital visibility, create engaging community content, develop strategic partnerships, and execute launch marketing that fills occupancy while maintaining the brand's integrity and values.
Wesley Woods values "individual liberty and self-determination." My consultative sales methodology focuses on understanding each prospect's unique needs and positioning Wesley Woods as the solution that honors their independence while providing the support they deserve. I've guided hundreds of families through major life decisions—from property purchases to healthcare service selections—with transparency and education-focused selling. This builds trust, increases conversions, and creates loyal residents who become advocates for the community.
About Celina
Warne, NC, United States ♦ Phone: 561-502-1922
LinkedIn: www.linkedin.com/in/celina-pizarro ♦ Email: [email protected]
Results-driven healthcare and wellness leader with 20+ years of experience spanning operations, compliance, sales, and marketing strategy. Proven track record of positioning programs for growth, driving stakeholder engagement, and supporting revenue-aligned expansion in regulated environments.
Highly skilled in translating clinical and wellness initiatives into marketable, outcome-driven offerings that increase adoption, retention, and organizational impact. BS, RHIA credential with expertise in healthcare information management.
Dedicated to advancing mission-driven care through strategic growth, data-informed decision making, and strong community partnerships. I'm passionate about helping Wesley Woods Blairsville achieve its occupancy and community engagement goals while building a thriving, connected senior living community.
Community Connection
I'm not just a candidate — I'm a neighbor. Living in nearby Warne, NC, I work and play in Blairsville every day. My deep connection to this community translates directly to authentic marketing and genuine resident engagement.
Living in neighboring Warne, NC, I spend my days working and playing in Blairsville — enjoying the lakes, the mountains, the local businesses, and the people who make this community special. This isn't just a job for me; it's about helping more people discover what I already love about this area.
As a local who chose to build my life here, I can authentically market Wesley Woods Blairsville as the ideal place for active seniors who want to embrace the mountain lifestyle this area offers.
Strategic Roadmap
This framework is rooted in experience and an understanding of the buyers this community will serve. These homes will sell not simply because of square footage or finishes, but because buyers feel confidence, trust, and clarity about what this next chapter looks like.
This development represents more than new housing. It is a lifestyle transition for people who are ready to simplify, downsize, and plan wisely for the future — without giving up independence, dignity, or connection. My focus would be on protecting the Wesley Woods legacy while creating a thoughtful, human-centered buyer experience.
Primary Buyer: Adults ages 60–78; retirees or pre-retirees; downsizing or relocating; often cash buyers or low-leverage; most commonly coming from Florida, Metro Atlanta, South Georgia, and surrounding Southeastern states.
Secondary Decision Influencers: Adult children (often daughters) involved in research, visits, and long-term planning.
Independent living designed for long-term ease, with the reassurance of support nearby — when and if it is ever needed.
Owner-direct sales with a centralized on-site point of contact, supported by selective MLS exposure when strategically beneficial.
A calm, personal, unpressured experience from first inquiry through deposit. Every interaction builds confidence and trust.
Transform the $1,000 refundable deposit into an early access opportunity. Depositors receive a local "VIP Community Access" card offering preferred perks at nearby restaurants and businesses — supporting the local economy while helping future residents start experiencing the community before they move in.
Offer optional upgrade packages at purchase: extended home warranty beyond the first year and a lawn service & maintenance package for those who want a truly maintenance-free lifestyle. These add value and differentiate from competing communities.
Invite depositors to participate in Branan Lodge activities — events like the Spring Fling and other community gatherings. This helps future residents begin feeling connected to the Wesley Woods family before they even move into their homes.
Intentional outreach with county offices, senior services, medical providers, churches, and civic organizations. Leverage existing local business relationships to build referral partnerships. Destination-based selling through site visits, guided tours, and open-house events for out-of-area buyers.